Privacy Policy

Last updated: February 2, 2026

1. Introduction

Welcome to Clothi (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the “Service”).

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, username, and password when you create an account
  • Profile Information: Profile photo, display name, bio, and phone number (optional)
  • Style Profile: Age range, body type, gender preference, style goals, and preferred colors
  • Photos: Outfit photos you upload for evaluation and closet item photos
  • Payment Information: Payment details processed securely through Stripe

2.2 Information Collected Automatically

  • Device Information: Device type, operating system, and unique device identifiers
  • Usage Data: Features used, evaluation history, and interaction patterns
  • Location Data: Approximate location for weather-based outfit recommendations (only when you enable this feature)
  • Log Data: Access times, pages viewed, and app crashes

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Process outfit evaluations using Ai technology
  • Personalize your experience based on your style profile
  • Process payments and manage subscriptions
  • Send you notifications and updates (with your consent)
  • Analyze usage patterns to improve our features
  • Train and improve our Ai models (using anonymized data)
  • Detect and prevent fraud or abuse

4. Ai Processing and Data

Clothi uses Google's Gemini Ai to analyze your outfit photos and provide style feedback. When you submit an outfit for evaluation:

  • Your photos are processed by our Ai service to generate feedback
  • We do not share your photos with third parties for marketing purposes
  • Anonymized outfit data may be used to improve our Ai models
  • We retain evaluation history according to your subscription tier

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Firebase (authentication, database, storage), Stripe (payments), Google (Ai processing)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Evaluation history retention varies by subscription tier:

  • Free: 30-day history visibility
  • Plus/Pro: Unlimited history retention

7. Account Deletion

You can request to delete your account at any time through the app settings. When you delete your account:

  • Your personal identifiers (email, username, profile photo) are deleted or anonymized
  • Your style profile and preferences are retained in anonymized form for Ai improvement
  • Clothing and outfit photos are retained anonymously for model training
  • Your account cannot be recovered after deletion

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Data portability
  • Withdraw consent at any time

To exercise these rights, please contact us at privacy@clothiapp.com.

9. Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit and at rest, secure authentication, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

10. Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. Your continued use of the Service after any changes constitutes acceptance of the new Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

  • Email: privacy@clothiapp.com
  • Website: clothiapp.com